It always baffles me when personal trainers don’t utilize all the marketing resources at their fingertips – especially free resources – to help them market and grow their fitness business. One of those resources is Google Local.

Why You Need To List Your Personal Training Business On Google Local:
•    Free Traffic
•    SEO (Search Engine Optimization)
•    Free Promotion (Business Hours, Prices, Pictures, Video, etc.)
•    Social Proof (Ranking, Business Profile, Testimonials, etc.)
•    Allows Potential Clients To Locate Your Business Quickly

Bottom Line: Google Local is free, takes about 1 hour or so to set up properly, and can make you thousands of dollars per month in revenue! Quite simply, why would you NOT list your fitness business on Google Local? To list your business on Google Local, go to: www.Google.com/lbc
 
What You Need To Do To Ensure Your Listing Rises To The Top
Description: In order to get the most out of your Google Local listing and the search engine optimization it can provide, you’ll want to craft a succinct and enticing keyword focused description. Here’s a sample description for a personal trainer: You’ve found (Your City)’s only personal trainer specializing in at-home-training specifically designed for weight loss, body sculpting and fat reduction. (Note: Don’t overload your description by repeating keywords or you might be penalized! Also, the term “personal trainer” is the most searched so make sure it is included at least once in your description.)

Category: Google let’s you choose up to 5 categories for your business. Make sure you use all 5. Google also makes you pick at least 1 predetermined category form their list. Here are 5 keywords you could use as a personal trainer:

Personal Trainer
Physical Fitness Program
Weight Loss Service
Health Club
Health Consultant
(Note: Use as many of Google’s predetermined categories as possible, then add your own to finish off all 5.)

Additional Details: Google let’s you enter additional details about your business, and I highly recommend you do so to create even more keyword density. Here are 5 examples and keywords for each (The format is: Additional Detail: Keywords/Description):

Services Offered: boot camp, weight loss, personal training, meal plans, etc.

Located at: Your City/Town name,
Location
Other Details:
Other Description or keywords

(Note: This section can and should be used not just for additional keywords, but to also provide real and valuable information to your customers about your business services, offerings, location, etc.)

Final Thoughts: Listing your personal training business on Google Local is one of the first things that should be done in order to take advantage of the largest and most trafficked search engine on earth. (See my fitness marketing video on how to properly set up your Google Local listing.) The additional search engine optimization that you get from having your business listed on Google Local, not to mention the free traffic and clients you are going to get, make this an amazing resource of fitness business leads.

Chris Fernandez, B.S., CPT, has been a cutting edge author, speaker and celebrity personal trainer for over 12 years, as well as a natural for life bodybuilder, athlete and cross-trainer devoted to helping other personal trainers achieve lasting financial independence through his fitness marketing blog, System 5 and other products.

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