Written by Chris Fernandez
Do you know how to write a fitness press release, or why you should be writing them all the time for your personal training, boot camp or fitness business?
I'm talking about all the time!
The problem is, most personal trainers have no clue -- none -- about how fitness press releases work, the reasons why they should be writing them all the time, and exactly how to create and distribute them for maximum effect and benefit to build their businesses.
How can creating and submitting a fitness press release further your marketing efforts, your business reach and increase the number personal training clients you get?
Well, like the human bodies that we train, a fitness marketing plan has a lot of parts.
While some parts of your personal training marketing do the heavy lifting, other parts of your marketing plan are there to support your current efforts or to perform a specific task.
Such as the fitness press release.
When activated properly, a press release can be a powerful and cost-effective part of your fitness marketing strategy -- both online and off -- and increase not only your credibility and exposure, but also your bottom line.
What Is a Fitness Press Release?
In its most basic form, a press release does the specific task of letting reporters, news agencies, blogs and websites know about your business or about something in particular that is currently newsworthy within your business.
Simply put, you write a news story about your personal training business and send it out to newspapers, magazines, web sites and even radio and television stations. From there, these media outlets have the option of picking up your story and spreading it to their readers or listeners.
There are many ways that you could structure a press release -- I'll show you a basic outline below for your own personal trainer press release -- but essentially a press release is a statement of fact that reads like news, not self-promotion or hype.
Sure, there can be some elements of self-promotion tastefully done within the release, but if you resort to hype or unsubstantiated claims in a press release, your odds of being picked up by any credible media source are next to zero.
In the end, remember that the job of the press release is to inform someone in the media of something newsworthy.
Therefore, make sure that your press release adds something of value to the media and their audience.
For example, if you are creating a fitness press release on a new cardio program that you just launched in your local community, an editor at a community newspaper might very well be interested in this for the health and wellness section of their paper, provided what you are doing is interesting, has value and adds to their reader's experience. I'll go into more detail on how you accomplish this later on.
Chris Fernandez, B.S., CPT, has been a cutting edge author, speaker and celebrity personal trainer for over 12 years, as well as a natural for life bodybuilder, athlete and cross-trainer devoted to helping other personal trainers achieve lasting financial independence through his fitness marketing blog, System 5 and other products. View his full BIO here.
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