One of the keys to filling your boot camps with trainees is to offer specialized boot camps. That means you need to figure out what niche markets there are in your area – especially those that aren’t yet being served -- and then create custom boot camps around these niches. Here’s why it works… Just imagine a potential client, such as a middle-aged woman looking to lose weight. Which boot camp is she going to choose?

"Joe Blow’s Weight Loss Boot camp"

or

"Joe Blow’s Weight Loss Boot camp for Women Over 40"

That’s right, she’s going to choose the second one because the marketing materials “speak” to her and the boot camp is geared towards her needs. As such, offering specialized boot camps that appeal to a smaller segment of your overall market actually results in more clients!

Here are a few specialized boot camp ideas. These might be useful in your area. Or, use these ideas as a starting point to brainstorm your own specialized boot camp:

Bride boot camps:

This is a boot camp geared for women who need to shed fat and inches in order to look stunning in their wedding dress. Many of these women have dreamed of the perfect wedding all their lives. For best results, tap into this long-held dream in your marketing materials by telling prospects how your boot camp will help them have the perfect wedding.

“Freshman 15” boot camps:

This is a boot camp that targets college students, especially junior classmen who either want to prevent the “freshman 15” or they need to shed the 15 or so pounds they’ve already gained. You can have co-ed camps or you can gear the camp for just women or just men.

Military-Style boot camps:

Here’s a class that’s not just a “boot camp” in name only. Instead, you provide actual military-style training. This type of boot camp will appeal to current and former soldiers, firefighters and police offers. Or, you can gear it towards those who need to get ready for an actual military boot camp.

Corporate boot camps: Most major companies send their employees on retreats and to workshops for team-building exercises. You can market your boot camps directly to corporations as an alternative to these retreats. Plus, you have a unique angle since many companies are moving towards encouraging healthy habits for their employees.

TIP: Be sure to include team-building exercises in your corporate boot camps, such as exercises that require a partner.

Athletic boot camps:

Athletic boot camps are those that are designed to train people to be more competitive in a particular sport. Depending on the sport, your boot camp will train clients to be faster, stronger or have more endurance. You can gear your camps for football players, tennis players, track and field stars, hockey players – or whatever else is popular in your area.

In sum: It seems counter intuitive that the more narrowly you focus on a niche, the greater number of customers you’ll get. But that’s exactly what happens when you create specialized boot camps. To get started running camps check out http://thefitnessbootcamp.com Specialized camps: To run Athletic boot camps go to http://www.athleticbootcamps.com

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