Fitness (General)

Fitness is More Behavioral Than Physical

My personal and professional experience as a certified private personal trainer and sports nutritionist have convinced me that becoming fit, and sustaining fitness, is more behavioral than physical. How can this be? We are constantly exposed to nutritional and exercise commercials promising great changes.

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The Heart of the Matter

Most of the emphasis of personal training is on resistance training. This is true with many of the major organizations and this is what the majority of clientele pay for. Being in good cardiovascular condition is nice, but it doesn't improve your looks as much…right?

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Localized Fat Loss: The Myth that Sells

Claims made by the experts: There exists a disregard for physiological facts on the part of those profiting from the sale of "muscle-specific" exercise devices claiming their use to result in localized fat loss. For example, performing abdominal exercises using any one of the currently marketed "ab-isolating" devices, or even doing appropriately prescribed sit-ups for that matter, does little or nothing to rid the waistline of fat as is so often claimed.

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Mental Box Checking Syndrome

MBCS. It's a horrific disease that is epidemic in our nation today. It's in the gyms, in our churches, and driving on the roads. And it is very contagious. What does MBCS stand for? Mental Box Checking Syndrome. The symptoms? Well, its easier to identify a person who has it.

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Becoming a Local Fitness Celebrity

Many personal trainers have heard a great way to grow their business is by becoming a local fitness celebrity. But many don�t have any idea how to do it. Fortunately, with some effort, it's very easy to accomplish. In fact, there are two things any trainer can be doing right now to catapult from unknown to 'the' fitness expert in their area almost overnight.

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Marketing Tips With Chris

Our Resident Marketing Guru Chris Fernandez helps you grow your Personal Training Business

Current Topic: Writing a Succesful Fitness Press Release, Part 1

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