Nutrition General Nutrition Children Bombarded With Television Ads For Unhealthy Food Choices
Written by Bill Bean
A new study released in Washington, D.C., criticizes the nation's food and beverage industry for failing to shift their marketing efforts aimed at children. The report said television advertising continues to contribute to epidemic levels of obesity, despite industry promises of reform.
Children Now, a California-based public policy group that advocates for children, commissioned the study, conducted by Dale Kunkel, a professor of communication at the University of Arizona, and UA graduate students Christopher McKinley and Paul Wright. The study can be seen on the Children Now Web site.
The study - "The Impact of Industry Self-Regulation on the Nutritional Quality of Foods Advertised on Television to Children" - analyzes the impact of the 2007 Children's Food and Beverage Advertising Initiative. It is the first ever independent, comprehensive evaluation of industry self-regulation on advertising food to children.
Source: MedicalNewsToday.com
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