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Certified to Sell
Written by NFPT Staff Writer
As a personal trainer you are providing a specific service to a client, so what makes you the best personal trainer for them to trust? Having the proper certification behind your name when you are selling a specific training service will only help draw clients in. This helps them believe you are legitimate and earns you the right to tell them a little bit more about who you are and what you do. Good luck getting them to listen if you are not certified.
Clients do not want to pay their hard earned money to just any "Joe Schmo" trainer who thinks they know about fitness because they are a former athlete or because they workout all the time. Clients want to know that you are an expert and that you will help them achieve the results that they are working towards.
With all of the available certifications out there, which one is right for you? Do you need to be certified by just one organization or will you want/need several certifications? This depends on what services you want to offer to your clients. If you are going to take a general approach and sell your services simply as "personal fitness training", you will need a certification that is going to provide you with broad knowledge and skills in all areas of fitness. However, it may be best to specialize in an area.
You might choose to specialize in resistance training so that you can get clients who are specifically looking for a strength coach. Look at getting a master certification in resistance or weight training. A master certification is going to reassure your clients that you are an expert in your field and that you are best suited to help them achieve their specific training goals. More information on certification is available at: http://www.nfpt.com.
To increase your revenues and status as a personal trainer you might consider having several certifications. When you have multiple certifications it lets a client know that you are a well rounded trainer, which may help with referrals. One of your specialities may be in nutrition, another might be sport specific. Give careful thought to what the needs are in your community and to what other trainers are already offering in your area.
Having a personal training certification or several certifications will help you become more marketable and open up a wider pool of potential clients. More clients means you get to keep doing what you love to do!
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