In concluding this series, I don’t think I have to tell you how important getting your fitness press releases out to the media is to boosting your overall fitness marketing plan.

In fact, a well-crafted fitness press release can help you reach new clients and add credibility to your personal training business in ways that no other marketing can!

While the results are less tangible and measurable than, say, offering a coupon to your email newsletter list and seeing how many people respond, the results of a correctly written and distributed personal trainer press release can enhance your fitness business like no other form of marketing.

Just think of the credibility that you will get from a story in your local newspaper about your fitness business; how much traffic it will bring your website; how many phone calls it will bring your business and ultimately, how much clout, future credibility and social proof you can feed off that one story for years to come!

This kind of marketing should be highly coveted and is priceless! All you have to do is create a well-written, timely and informative fitness press release and make sure you get that release — depending on it’s topic and timeliness of course — to as many publications or media outlets (websites, newspapers, TV/radio stations, etc.) as possible.

Doing this consistently is one of the true hidden gems for getting your personal training, boot camp, or fitness business flowing with traffic, goodwill and credibility.

Chris Fernandez, B.S., CPT, has been a cutting edge author, speaker and celebrity personal trainer for over 12 years, as well as a natural for life bodybuilder, athlete and cross-trainer devoted to helping other personal trainers achieve lasting financial independence through his fitness marketing blog, System 5 and other products. View his full BIO here.