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Localized Fat Loss: The Myth that Sells Claims made by the experts: There exists a disregard for physiological facts on the part of those profiting from the sale of "muscle-specific" exercise devices claiming their use to result in localized fat loss. For example, performing abdominal exercises using any one of the currently marketed "ab-isolating" devices, or even doing appropriately prescribed sit-ups for that matter, does little or nothing to rid the waistline of fat as is so often claimed.
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A Good Spotter "Can I get a spot from you, man?" asks the aspiring bodybuilder of the new gym rat. "Sure," says the gym rat. Poised behind the bench press uprights, the gym rat peers down watching and listening to the bodybuilder as he prepares for a maximal effort, the gym rat's hands firmly grasping the bar. "I'll get four on my own, then watch me close on the fifth rep," grunts the bodybuilder. "No problem, man," replies the gym rat, not having a clue what he meant or what is going on.
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The Antagonistic Multi-Set Training Principle Not so long ago, there were as many different expert opinions about proper training principles as there were experts! For this reason, in the early stages of body building's evolution, "guess work" was practiced by everyone, even on the highest levels. Superior genetics, and the hit-or-miss use of successful training principles then separated the winners from the losers.
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Roll 'em: Personal Training Using Video Tutorials Video may have killed the radio star, but video tutorials have seen a meteoric rise in popularity among both educators and students in recent years. Video tutorials are commonly used in distance learning courses around the globe by those who want to reach students or clients on their own time.
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You Better Be Listed

Written by Chris Fernandez Monday, 11 January 2010 17:58

It always baffles me when personal trainers don’t utilize all the marketing resources at their fingertips – especially free resources – to help them market and grow their fitness business. One of those resources is Google Local.

Read more: You Better Be Listed

 

Wisdom of the Crowds

Written by Chris Fernandez Monday, 11 January 2010 17:43

I’m going to start off with a very simple contention with regards to the majority of personal trainers: You aren’t charging nearly enough for your personal training services! How do I know this? It’s simple: The reason lies in the “wisdom” of crowds. 

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5 Ways a Blog Can Benefit your Personal Training Business

Written by Michelle Hill Friday, 08 January 2010 21:46

There are many low-cost or no-cost ways to market your personal training business. One very effective way is to create and regularly post to a blog. Let’s explore why you should be taking time to write some motivating words to your clients and the world.

Read more: 5 Ways a Blog Can Benefit your Personal Training Business

   

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Marketing Strategy Tips With Chris

Our Resident Marketing Guru Chris Fernandez helps you grow your Personal Training Business

Current Topic: Increase Your Fitness Business SEO Ranking By Using Directories Part 2

Health

  • All About Fat Loss In my more than five years of experience as a trainer, the majority of queries...
  • The Power of Endorphins The other day I was watching the evening news with one of my roommates while...
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The National Federation of Professional Trainers (NFPT) is proud to Power PersonalTrainerToday.com.  NFPT believes on continuing to educate our affiliates on the latest industry news and providing updated educational materials.

 

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