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A Recipe for Success: Create Your Own Fit & Healthy Recipe Book What do healthy recipes and fitness professionals have in common? You’re probably thinking that they have lots of things in common. As fitness professionals we’re always striving to encourage our clients, friends, family and community to eat healthy and learn about good nutrition, right? But have you thought about the connection between healthy recipes and marketing your fitness services?
Crowdsourcing for Personal Trainers Looking for a new logo or brand identity to set you apart from the competition, but don't have a four plus figure advertising budget? One resource to consider is the use of crowdsourcing to find a solution to your creative quandary. An amalgam of the words 'crowd' and 'outsourcing', the term 'crowdsourcing' describes the emerging phenomenon of seeking creative input from an undefined public. What that means for businesses is that with a clear set of goals and some good people skills, designers around the globe can contribute to your product.
Golfers Need Your Professional Expertise The golfer's desire to play a better game has been elevated to a national obsession. The pursuit to be ‘perfect and consistent’ in every round occupies amateur and professionals with every swing. Perhaps the most important step a golfer can make is to hire a personal trainer who is knowledgeable in golf conditioning. Your golf training expertise can make the difference in your client's swing.
Is Sleeping a Pain? Are neck or back pains something that follow you to the breakfast table? If so, it could be the way you sleep at night. When someone sleeps every night with the head turned to one side, it extends and rotates the cervical spine. Eventually physiological changes occur in the neck. The ligaments and tendons in the neck actually reeducate themselves, lengthening on one side and weakening on the other. This reeducation can alter the entire biomechanical function of the cervical spine.

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Liability Insurance: Ensure You're (Properly) Insured

In today's litigious society, liability insurance for personal trainers is a must have. Professional liability insurance is a powerful means of protecting yourself in the event of a legal claim to cover court costs, the cost of putting together a legal defense, and any settlements due.1 Whether you work for a gym or are self-employed, doing some basic research into the types of coverage available could go a long way toward protecting your livelihood.

Read more: Liability Insurance: Ensure You're (Properly) Insured

 

Too Much TV Equals Too Little Muscle?

Being overweight isn't the only fringe "benefit' of watching too much television. The results of a study published in the journal Medicine & Science in Sports & Exercise suggests that young adults who view television two hours or more each day have poor muscular fitness, too.

Read more: Too Much TV Equals Too Little Muscle?

   

Lose Weight Intelligently

Most often, when someone decides that they want to lose weight, they begin a “diet."  Dieting of any kind never works properly when taken to extreme measures.  Generally, people who are desperate to lose weight approach dieting with that same desperation. 

Read more: Lose Weight Intelligently

   

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Marketing Tips With Chris

Our Resident Marketing Guru Chris Fernandez helps you grow your Personal Training Business

Current Topic: Writing a Succesful Fitness Press Release, Part 1

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