Localized Fat Loss: The Myth that Sells
Claims made by the experts: There exists a disregard for physiological facts on the part of those profiting from the sale of "muscle-specific" exercise devices claiming their use to result in localized fat loss. For example, performing abdominal exercises using any one of the currently marketed "ab-isolating" devices, or even doing appropriately prescribed sit-ups for that matter, does little or nothing to rid the waistline of fat as is so often claimed.
A Good Spotter
"Can I get a spot from you, man?" asks the aspiring bodybuilder of the new gym rat. "Sure," says the gym rat. Poised behind the bench press uprights, the gym rat peers down watching and listening to the bodybuilder as he prepares for a maximal effort, the gym rat's hands firmly grasping the bar. "I'll get four on my own, then watch me close on the fifth rep," grunts the bodybuilder. "No problem, man," replies the gym rat, not having a clue what he meant or what is going on.
The Antagonistic Multi-Set Training Principle
Not so long ago, there were as many different expert opinions about proper training principles as there were experts! For this reason, in the early stages of body building's evolution, "guess work" was practiced by everyone, even on the highest levels. Superior genetics, and the hit-or-miss use of successful training principles then separated the winners from the losers.
Roll 'em: Personal Training Using Video Tutorials
Video may have killed the radio star, but video tutorials have seen a meteoric rise in popularity among both educators and students in recent years. Video tutorials are commonly used in distance learning courses around the globe by those who want to reach students or clients on their own time.
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7 Marketing Suggestions for 2010
7 Marketing Suggestions for 2010
Written by NFPT Staff Writer Saturday, 13 February 2010 05:00
Unlike Halloween candy in January, personal fitness training is always in season. Yet it's often how you package your services that can make the difference between a new client and and a no sale.
Looking ahead to 2010, here are some marketing suggestions that coincide with many clients' lifestyles.
- New Year's Resolutions - An obvious choice for beginning any new resolution is the start of a new calendar year. It's a also a great time to incentivize by offering themed personal training packages.
- Mid January through early February - This is typically the first pay day in the New Year for most people. As the backlash from all the holiday shopping settles in, some consumers are still reluctant to spend any cash. Fortunately, that crowd is often balanced by people who have made New Year's to shape up with the help of personal training. Offering New Year's Resolution incentive deals is one way to get their attention.
- February 14th - Valentine's Day - Ride the wave along with other gifts like as spa sessions and romantic getaways: Marketing personal training as the gift that keeps on giving is a great way to attract attention to your services.
- March through September - Spring and summer are the traditional seasons for weddings -- are your marketing efforts in place? Couples packages make great gifts.
- April to late July - The start of the 6 weeks summer holiday season is a great time to consider offering 6- and 12-week "boot camps" and intensive sessions.
- September through March - Cooler weather often means people are heading back indoors for their workouts. It's also a good time to offer back to school packages. It's also a good time to advertise sport-specific training for activities such as skiing and skating.
- December - Personal training gift certificates -- they make the perfect stocking stuffers! Some people also start to experience the wintertime blues in December, so it's a great time to market the benefits of physical activity and goals setting.
A parting thought: Start when some future clients are young -- very young. Since babies stubbornly insist on being born throughout the year, offering "get back in shape" packages to post-partum mothers is always in season.
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