There are many low-cost or no-cost ways to market your personal training business. One very effective way is to create and regularly post to a blog. Let’s explore why you should be taking time to write some motivating words to your clients and the world.


1. Blogging keeps you in touch with your clients.

Sometimes with busy training schedules, you don’t have time after a workout to discuss your client’s nutritional progress at length. At other times, clients need a little motivation to keep them going. A blog can communicate for you. Writing short nutritional tips or motivational blurbs they can read at their leisure can show your clients you care about their progress. A conversational-style blog helps develop long-term relationships with your clients because you have a platform to openly share your thoughts and concerns.

2. Blogging establishes you as an expert.

You already know you are, but it never hurts to remind your clients why they pay you to train them. Your blog shouldn’t be long…it probably wouldn’t get read anyway. Short, to the point, valuable content is what gets read. Showcase your fitness knowledge and experience with entertaining and useful tidbits about weight training routines, nutritional items, general health issues, and plenty of motivation. Don’t be afraid to mix in some controversial topics along the way to generate comments.

3. Blogging brings traffic to your website.

You do have a website, don’t you? Assuming that you do, a blog is a great way to drive traffic to your website. Well written, engaging, REAL content in a blog makes potential clients hungry for more. If you do a good job providing quality content, a natural result will be people wanting to check you out further and the first place they’ll run to is your website, so make sure that it is engaging and has a strong call to action.

4. Blogging exposes your niche.

If you specialize in training a certain population or use specialized fitness equipment, this is where you’ll really shine in a blog. Writing more specifically on your niche will expose your expertise even further. Feature a certain population or a piece of equipment you utilize routinely. With your client’s permission, you can even write a brief case study of how your client has made progress under your guidance.

5.  Blogging leverages search engine marketing.

A well-written, routinely updated, keyword-oriented blog will enhance your chances of garnering high rankings on search engine return pages. That’s never a bad thing.

Blogging can help lift your personal training business to the next level. It only takes a few minutes a day to jot down some tips, thoughts, and musings. Your small investment of time can reap a bountiful harvest of loyal clients as well as prospective clients…just waiting to hear what you have to say.

Michelle Hill is a freelance copywriter, specializing in the fitness and sports fields. She helps businesses put their best words forward by creating compelling, fresh copy, and word polishing existing copy. www.winningproof.com

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